Virtual DBS is now utilizing their B2B marketing database to enhance LinkedIn advertising campaigns.
North Kingstown, RI -- (SBWIRE) -- 04/18/2019 -- Virtual DBS, one of the largest database marketing companies in the country, is announcing that they are utilizing their B2B marketing database to enhance LinkedIn advertising campaigns for their clients. This will enhance the targeting of a campaign and allow businesses to send ads to the same audience that receives emails, postal ads and more.
"We have a unique opportunity to offer our clients. If they need to target a B2B audience, they can now send them an email. Then, using our same database marketing strategies, they can send a postal ad. The next step is to have ads running on different websites, including LinkedIn to show them the promotion as well as the brand over and over again. The more times you show someone your ad, the higher the chances are of getting a positive response. However, it cannot be done in just a few minutes. It takes months to build that trust in your brand and that's why you have to reach the audience on as many platforms as possible." Virtual DBS Representative
Database marketing companies are able to execute this kind of strategy with consumers. However, business to business efforts are a bit more complex because the campaign must first educate the audience on the needs and benefits of the products or services, introduce the brand to them and then continually remind them of brand and offer. It's time consuming and it's harder to reach this audience when a businesses products or services are focused on a select group of industries. Because LinkedIn includes information like job titles and industries the profile owners work in, targeting is more effective on this platform.
"Database marketing strategies work if you have patience and follow them as designed. You cannot expect to send someone a single email and get sales from it. You've never done that yourself, so why would you expect that to happen from people you send information to? The only way to really get a business to business campaign to go the right way is to hit the audience again and again on different platforms and make yourself very easy to find whether it's Google, social media, retargeting ads or ads floating across the web."
If you have any questions, please visit: https://www.virtualdbs.com/
About Virtual DBS
Virtual DBS is based out of Rhode Island and was founded in 2010. The firm specializes in digital and database marketing services and utilizes years of experience to provide cost-effective options for their clients. If you are interested in receiving a free consultation, contact them today.
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