Warrenton, VA -- (SBWIRE) -- 02/11/2019 -- RevBuilders, a digital marketing company, reminds brands to opt out of Google Ad experts to maintain control of their online advertising campaigns.
In late January 2019, Google announced a new service for companies that use Google Ads. The announcement comes on the heels of numerous other additions to Google advertising services in 2018 and early 2019, most of them aimed at automated marketing. The goal, says Google, is to take the tedium of advertising off brand shoulders so companies can spend more time on customer service and other integral tasks.
While the digital marketing experts at RevBuilders don't think automation is a bad thing — and they do provide services that help companies concentrate on what matters — the SEO team says brands should consider carefully before allowing Google reps to make active decisions on their accounts.
Machines have always made small tweaks to Google ads and accounts; it's part of what makes the platform so powerful for advertisers. Carefully coded artificial intelligence carries out a lot of the small tasks that get ads and other content in front of the right users. But RevBuilders CEO Scot Small points out that this new update means people are going to be making decisions on your account. Those decisions may be heavily backed by Google's data and machine learning process, but human hands will be mixing in, and they're hands that answer to Google, not you.
RevBuilders notes that the addition of Google Ads experts may be welcomed by inundated small and mid-size businesses that can't keep up with marketing needs and data. "But you don't have to turn to Google for that help," says Small. "There are SEO companies willing to help that will learn your business and champion your message. Google may be helpful, but it's not going to do that."
Businesses that want to be found online can contact RevBuilders for more information about caring, customer-centric online marketing services.
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