Professional Services News / The Radio Agency

The Radio Agency Explains the Spread of Traditional Radio to Four Modern Platforms in Latest Article

Via: ReleaseWire

Updated 12:59 PM CST, Wed, November 21,2018

Media, PA -- (SBWIRE) -- 11/21/2018 -- One of the premier radio marketing agencies in America, The Radio Agency, regularly keeps its website visitors informed on the latest trends and developments in the industry through its online blog. This month, after conservative talk radio host Laura Ingraham announced the end of her daily three-hour national radio show, it illuminated a larger listenership shift from traditional radio to podcasts, satellite and streaming channels. In its latest article, The Radio Agency discusses this shift and the radio commercial advertising opportunities that have resulted from this change.

In the post, "Ingraham's Departure from AM/FM Shows Radio's Strength," Mark Lipsky, CEO and Creative Director of The Radio Agency, discusses what Ingraham's departure from traditional AM/FM radio means for the state of radio in 2018 and beyond. While one might believe this is a sign that radio is not as popular or profitable as it used to be, the opposite is true. Ingraham's transition into the world of podcasts is an indication of the strength and innovation of all forms of radio and its utilization of streaming channels.

As the article points out, 92% of Americans still listen to AM/FM radio each week. It also explains how the rise of podcasts is helping traditional radio companies expand their reach and delivery, as the two leading producers of podcast content are NPR and iHeartRadio. Not only do these additional radio channels allow for more advertising opportunities, they also segment audiences to enable advertisers to target more specific demographics.

In October 2018, an astounding688 million unique downloads and streams of podcasts were recorded. And with traditional radio listening numbers holding strong, the value of radio is only increasing as more channels generate more listening hours and more niche audiences of listeners to target.

Visit The Radio Agency's blog to learn more about the state of radio advertising, and contact the agency today at 800-969-2636 or to speak with a radio advertising expert today.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at

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Media Relations Contact
Mark Lipsky
Email: Click to Email Mark Lipsky