Professional Services News / The Radio Agency

The Radio Agency Discusses John Sebastian's New Radio Format for Baby Boomers

Via: ReleaseWire

Updated 11:53 AM CDT, Wed, September 04,2019

Media, PA -- (SBWIRE) -- 09/04/2019 -- As a heavy hitter in both the SiriusXM Radio advertising and Podcast advertising communities, The Radio Agency keep its ears open for the latest trends in all things radio. This month, The Radio Agency's Mark Lipsky devotes the agency's monthly blog to the renowned John Sebastian's upcoming new project.

According to Lipsky, veteran radio programmer John Sebastian will be launching a new radio format called "The Wow Factor." The format will target Baby Boomers, defined as adults who are currently aged 55 to 72.

Although Classic Rock is typically regarded as the preferred genre of the Baby Boomer generation, Lipsky writes that Sebastian promises a mix of music that is more eclectic than Classic Rock, "The Breeze" (a Soft Rock format) or "AAA (Adult Album Alternative)" formats directed at Baby Boomers with more particular musical tastes. Lipsky states that Sebastian is positioning "The Wow Factor" as a mixture of both familiar and forgotten songs for Baby Boomer listeners.

Sebastian notes that although the radio industry recognizes the tremendous revenue potential of appealing to Baby Boomers, Classic Rock and Classic Hits tend to focus on the 25-54 age range, despite Nielsen ratings showing that Classic Rock skews into the 55+ demographic.

Companies eager to leverage this new marketing platform to deliver their advertising message to Baby Boomers are encouraged to reach out to the experts at The Radio Agency by calling (800)-969-2636 or visiting their website today.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts, and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at

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