Professional Services News / The Radio Agency

The Radio Agency Discloses the Do's and Don'ts of Direct Response Radio Advertising in Latest Blog Post

Via: ReleaseWire

Updated 9:15 AM CDT, Fri, July 20,2018

Media, PA -- (ReleaseWire) -- 07/20/2018 -- In its recent blog post, The Radio Agency shares the secrets of direct response radio advertising and gives insights on the "do's" and "don'ts" that can greatly impact the potential for success of a direct response radio advertisement. As an industry leading radio agency, the company realizes that these sorts of ads either work or fail, with relatively little grey area, which is why following industry-tested practices like the ones they discuss are critical to achieving results through this platform.

Direct response marketing is a type of advertisement strategy that solicits an action from the audience, typically to buy a product, visit a website, or sign up for an email list or event. Ads like these can generate significant results when implemented correctly.

On the other hand, when direct response ads are not executed correctly, they typically fall flat and cost more money than they generate. In its article, Direct Response Radio - Do's and Don'ts, The Radio Agency highlights a few practices that can make a vast difference in the performance of a direct response ad, so companies can spend their budget wisely and achieve the results they desire.

One suggestion the agency makes is to test your message on more than one single platform. Radio advertising is more than just AM and FM, and some of the most successful businesses advertise on Pandora or SiriusXM or Podcasts in addition to traditional radio channels. To effectively reach an audience, leveraging a commercial strategically across multiple stations and channels can yield substantial results.

The companies that see the best results from direct response radio ads don't do it alone. They employ the nation's top radio agencies like The Radio Agency to create highly-focused and effective ads to drive sales, web traffic, and audience engagement. To learn more about how The Radio Agency can help leverage radio platforms and yield considerable results, or to inquire about Pandora advertising rates and the potential of the streaming platform, contact them today at 800-969-2636 or

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at

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Media Relations Contact
Taylor Hurff
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