London, England -- (ReleaseWire) -- 03/08/2017 -- The ASO Co is a London-based firm that specializes in improving organic ranks in the App Stores, and growing revenue for mobile apps. They recently released a new dashboard that will help clients analyze and measure performance.
Organic search and reach is a huge part of a mobile app's marketing strategy, enabling businesses to engage customers who have openly shown intent towards a service or product. Unfortunately, the sheer number of apps available for download makes it harder and harder to get noticed. App Store Optimization (ASO) is the process of increasing the visibility of a mobile app within the app store's organic search listings, which ultimately results in increased organic downloads. The company recently improved their strategy and product by releasing a new dashboard that helps their clients to analyze and measure App Store Optimization performance.
"Attribution and performance analysis is one of the hardest areas when it comes to App Store Optimization, mainly due to the limited visibility on keyword performance," says James Bott, CEO of The ASO Co. "As neither Apple or Google provide individual keyword performance reports, we have developed a system that enables us to correlate movements and changes within the App Stores to installs and movements within our clients' businesses."
The company works with over 20 clients, covering over 25 markets, helping them to improve keyword visibility, as well as app store conversions. The ASO Co uses over 30 proprietary formulas and algorithms in order to analyze performance.
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The ASO Co
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