How to establish marketing personas to better target marketing messages
Orlando, FL -- (ReleaseWire) -- 04/06/2018 -- Part of the marketing process for a company is to create a barrier to entry for competitors. One way to do that is to create points of differentiation, to set a business apart from its competitors and establish a stronger position in the market.
On episode 27 of the "Market Your Business Like A Pro" podcast, host Ken Countess provides guidance on determining competitive points of differentiation and describes a process for creating marketing personas.
"These concepts help a business refine their messaging so they can establish a stronger position in the market," said Countess, managing director of The Countess Group. "It is an easy way to avoid the 'spray and pray' approach, in order to get far better results in marketing campaigns."
The episode can be found at http://www.marketyourbusiness.co/podcast as well as on iTunes, the Apple Store, Google Play, and Podbean.
Produced weekly, the Market Your Business Like A Pro podcast provides listeners tangible tips to help them strategically grow their business.
Listeners can catch every episode anytime, anywhere, on any device.
About Ken Countess
Ken Countess has consulted to some of the world's most recognized brands as well as provide coaching and training to thousands of attendees at his workshops.
An executive coach and corporate trainer, Ken's seminars and webinars are filled with people seeking timely, actionable, easy to implement information to help their organizations grow. His approach to educating audiences about how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business or nonprofit has earned him the respect of loyal followers around the world.
Countess offers personal coaching and coaching to companies when they need it, online and in person. Sessions can be scheduled automatically at http://bit.ly/meet-with-ken
Ken is a certified marketing expert and has held executive management positions at several Fortune 100 companies and has been a senior partner at a 35 person marketing firm. While with such well known companies as Motorola, Marriott and Caremark, Ken provided award winning leadership for the fastest growing divisions of these industry leaders.
Over his 25+ year career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.
About The Countess Group
The Countess Group (TCG) is a marketing and communications consultancy that has been providing strategic vision, tactical execution and measurable results for clients since 2001. The company is led by Managing Director Ken Countess, who has worked with some of the world's most recognized brands. He provides coaching and training to thousands through seminars and webinars with easy to implement information to help their organizations grow. Ken is certified by Constant Contact, and he has won Constant Contact's Leadership Award. The Countess Group has helped everything from small businesses to Fortune 100 companies.
Learn more about Ken Countess and The Countess Group at http://www.MarketYourBusiness.co or find them on Facebook, Twitter, Google+, Pinterest, YouTube and LinkedIn or Podbean.
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The Countess Group
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