Professional Services News / DigDev Direct

DigDev Direct Utilizing Email Database with Facebook Marketing

Via: ReleaseWire

Updated 10:56 AM CST, Fri, February 09,2018

DigDev Direct will utilize its database of over 280 million permission based emails to expand on their Facebook marketing services.

Deerfield Beach, FL -- (ReleaseWire) -- 02/09/2018 -- DigDev Direct, an internet marketing firm from South Florida is enhancing the reach of their clients to consumers via email and Facebook marketing. A client will now be able to send the same content to a consumer through multiple channels including their personal email and their Facebook news feed. This will increase viewership of the content, improving traffic and brand awareness.

"An advertiser's most valuable customer is one who receives both an email and sees the same content in their news feed. Reaching them on multiple channels, whether it's their computer or mobile device, is the best way to improve ROI. DigDev takes FB marketing to the next level by reaching new potential customers at the same time you are marketing to them via email. This approach to acquisition marketing allows FB and email to work hand in hand as a driving force to drive new business to your site." Michael Richmond, CEO DigDev Direct.

Clients have been able to target their audience based on age, geo, gender, political affiliation, personal interests, marital status and much more from a database of over 280 million permission based addresses. Now, once a list has been selected, it can be cross checked with Facebook to see which accounts match up and then send similar content to consumer's news feeds where they will see it multiple times.

If an address does not match up an active account, the same targeting selects can be used to expand the accounts reached during the campaign. Earlier in the year, the company announced that it was introducing a new customer profiling & analysis feature which allows clients the opportunity to analyze their own database. The V-Profiler feature provides a more in-depth breakdown of a company's data to improve customer profiling and future marketing efforts.

"You can now take your own data, run it through the V-Profiler, know more about the people on that list than ever before, then use that breakdown to expand your reach with our data, send out a campaign and then send the same campaign to reach the same audience and ones that match that breakdown on Facebook, a platform people use hours each day. That takes your digital efforts to a new level."

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About DigDev Direct
DigDev Direct utilizes a multi channel marketing platform to provide their clients top level services for customer acquisition and retention. Each channel comes with highly targeted strategies whether it be search engine optimization, pay per click, email marketing, mobile, data appending or more.

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