AutoAwards announces over $1.1 billion in customer transactions for their clients’ automotive loyalty and rewards programs.
Odessa, DE -- (ReleaseWire) -- 05/01/2017 -- AutoAwards is proud to announce they have logged over $1.1 billion in customer transactions at our client's dealerships. With over 24 years of experience and an executive team from an automotive background, our concept is proven to be successful.
We started testing the automotive loyalty program concept in our own dealership groups 23 years ago. Over the years, the process has been fine-tuned and developed in partnership with other automotive dealers. Today, we have over 1.2 million customers in our established clients. Transactions have proven successful from the collective spending on service and maintenance for cars.
AutoAwards' Vice President of Sales & Marketing, Chandler Greene, said, "We've seen average service retention rates from 37% to a high 70%. This means that 4 out of 10 customers activated their memberships and between 70-80% come back for their next service."
AutoAwards' team is excited about the established successful relationships dealerships are experiencing with their customers. They believe that the automotive rewards program has changed the industry and keep dealerships in business. The numbers speak for themselves when 90.1% of customers participate in at least one loyalty program and 69.2% change their habits to earn rewards. The concept has proven to work time and again in studies and testing.
AutoAwards is an innovator in the marketplace. They were the first to start a program called "Keep It Local." The program partners with local merchants to offer discounts for their customers to save money. On average, they have between 20-30 local merchants on board with the program with over 200 discounts available. Customers are entitled to multiple discounts, not a one-time coupon. Each time they go into the partner's local business, they save money. The program has been a huge success for local businesses.
AutoAwards keeps demand in the market by also establishing an exclusive marketing area. This is one of the reasons automotive dealerships thrive on loyalty programs. As an automotive marketing consultant, AutoAwards creates a lifecycle of loyalty for their clients. One of the core functions of the program is to obtain better customer data and insight for dealerships to create more personalized customer experiences.
AutoAwards' clients typically offer multi-tiered programs with different levels and values for their customers. Often, they choose to provide crossover packages that tie into the insurance and finance departments. There are many ways to create loyalty programs, and AutoAwards has an established long-standing relationship with dealer groups and OEMs. They've consistently been recognized for highly creative, effective loyalty strategies. Their loyalty marketing expertise also meets the needs and goals of any size business.
AutoAwards is offering a marketing consultation in automotive marketing to start a loyalty and rewards program. Visit http://www.autoawards.com/lets-talk/ to request a consultation.
Since our founding in 1991, AutoAwards by Nucar Consulting has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.
Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty.
AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000.
Vice President of Sales & Marketing
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